The Roxy brand:
- When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
- It is For active girls
- was launched in 1991 with the introduction of swimwear
- The success of the first season was reflected in a sales volume totaling $1.1 million
- Than the brand moved into sportwear by introducing junior denim and snow wear into their expanding line.
- The logo was born in 1993.
- Accessories and eyewear products, new categories to Roxy in 1994.
- In early 1997 Roxy opened it's first freestanding store in Hawaii.
- Roxy accessories division boomed in 1999 with jewelry, bags, backpacks, travel accessories and a full line of footwear. Roxy room was created at the end of the year giving Roxy girls everything they need to live the Roxy life including bedding, lamps, posters, and other accessories for a girls room.
- Roxy has also created a new fragrance, "Roxy Love" scheduled to hit stores in time for Holiday 2000.
- ROXY LIFE: It is a fashion collection for girls and women of course. It brings you jackets, shirts, tunics, dresses and pants in different colours and designs.
- ROXY ACTIVE: If you like more sporty clothing you can put on some clothes from this collection and you will look sporty and trendy.
- ACCESSORIES Your look will be final with accessories by the Roxy. You can complete it with stylish bags, bags, scarves, hats or caps, belts or shoes. These goods are created for you in different colours and you can combine them.
Roxy is my favourite sport brand. (I have a lot of things from Roxy, and they are very comfortable and colorful and very cool.)
When I was younger and I don't know the Roxy, I want to make a lebel called ROXY. But my brothers said me : You can't to that, because somebody is preceded you...So I was very sad...:)
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